Wednesday, February 20, 2013

Just a personal encounter

This blog post doesn't have much to do with social media but I guess it does have some relevance in regards to pricing aspect in marketing?

I was sitting in a coffee shop last week for a relaxing brunch. While I was sipping my tea and had fun doodling on my sketchbook, a man around late 30's came up to me and asked me if I 'm interested in doing a art commission for a short story written by his friend. We talked for an hour and he asked if I would like to help him translate the short story into Chinese and also discussed about setting a discount price for the e-book. Originally, the price is set at $2.99 for this 10 page long quick-read. He asked if people in my country would be more inclined to buy it if he change the price to $0.99 for the first 30 people to buy. I said: "Yes, I think people I know, which are mostly Chinese/Taiwanese, tend to get attracted to cheaper things."

This got me started wondering if the concept of "less is more" really is a cultural thing?  I think many people, not just Chinese around the world would say that you should definitely set the price to $0.99? I mean, would you buy an e-book that is 10 pages long at $2.99 or at $0.99?

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