I came across two videos that went viral online The first one is Dove's "Real Beauty Sketch" ad and the second one is Evian's global "Baby & Me" campaign commercials.
By just looking at Dove's video, I can certainly tell that they are sending a positive messages to all women on the world this campaign might be geared more towards social media marketing and might have gotten through the social media funnel. However, when it comes to conventional marketing, I am unsure if Dove is trying to sell anything to consumers? One of the comments below asked " did this ad make you wanna buy Dove?" Yes, this would be a critical question to ask if Dove is pursuing ICM, aiming to have customers buy things from them.
I personally liked the Evian ads and commercials a lot because they are so eye-catching and creative! The music is very nicely done too! Bottled water is something that many people consume on a daily basis, therefore, I think this campaign will eventually lead to success of increased sales! (At least for me, if I see Evian water in supermarkets or convenience stores, I would be reminded of the campaign videos and that would make me want to buy it!)
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