Personally, I find Warby Parker's business model to be fascinating! I am very much willing to try on the frames if I am in need of new glasses. I also like how they put heavy emphasis on maintaining positive relationship with its customers through social media and I like the "lifestyle" that they are associating customers with. To me, they have grasped the essential point of SM marketing and fully exploited the convenience of social media. It's hard to imagine how the business would look like if Facebook or Twitter or any social media were not present. The article seem to point out the bright future for Warby Parker and I do look forward to see partnership with brands like J. Crew and GAP.
Monday, March 25, 2013
Warby Parker...!
It was not until today's SM class that I was introduced to "Warby Parker". According to this article (http://nyti.ms/XVofuF), they have been around for three years already, and it slowly builds its company profile through customers' word of mouth.
Wednesday, March 6, 2013
Guest lecture for MGT481 class
We had a guest speaker for our BMGT481 class this afternoon He is a former student of Dr. Van Ness who graduated from UAlbany in 2004. It was really interesting to hear him talking about his job experiences in the past 8 years - especially when he somehow point out the differences of working in a big company such as General Electrics versus a much smaller company such as Northeastern Fine Jewelry.
Since he is currently a project manager (if I'm not wrong) at Northeastern Fine Jewelry, he is responsible for many things including marketing plans through social media. One student in the class asked how he was able to take advantage of the social media to promote their brand and his answer was very close to what Professor Commuri said during SM marketing class --- Don't expect to sell things on social media because it is a place for fostering and maintaining customer relationships rather than for actually selling products! He also mentioned CRM and how social media platforms can be used as a tool for building a strong CR. I don't know if they hire SM specialist for their company nor did he get into details about their social media marketing plans but he did grasp the essential trick to social media marketing.
On a personal side, what I took away from this class is how I will soon face the pressure of being in a real world. He mentioned that you are facing constant challenges once you are out there and sometimes you have to make decisions in a very short time without really knowing what will happen to you. I do hope their can be more guest lectures in any other business classes I take because I find it very inspiring to hear how former students of UAlbany managed their personal connections with others, how they make decisions, and what they have to do to overcome challenges in the real business world.
Since he is currently a project manager (if I'm not wrong) at Northeastern Fine Jewelry, he is responsible for many things including marketing plans through social media. One student in the class asked how he was able to take advantage of the social media to promote their brand and his answer was very close to what Professor Commuri said during SM marketing class --- Don't expect to sell things on social media because it is a place for fostering and maintaining customer relationships rather than for actually selling products! He also mentioned CRM and how social media platforms can be used as a tool for building a strong CR. I don't know if they hire SM specialist for their company nor did he get into details about their social media marketing plans but he did grasp the essential trick to social media marketing.
On a personal side, what I took away from this class is how I will soon face the pressure of being in a real world. He mentioned that you are facing constant challenges once you are out there and sometimes you have to make decisions in a very short time without really knowing what will happen to you. I do hope their can be more guest lectures in any other business classes I take because I find it very inspiring to hear how former students of UAlbany managed their personal connections with others, how they make decisions, and what they have to do to overcome challenges in the real business world.
Friday, March 1, 2013
Plurk vs. Twitter
It was said that Plurk was once a rival of Twitter when microblogging platforms take its presence few years back. And to be honest, I am not a fan of Twitter myself because I find Plurk to be more user-friendly and more dynamic than Twitter. Here's an article showing the basic feature and interface of Plurk:
http://thenextweb.com/asia/2013/01/28/plurk-investment-deal/
I acknowledge the fact that whether one likes Plurk or Twitter is more of a personal taste and it depends heavily on the social community you hangout with. In my case, I love Japanese manga/anime style arts and I draw those kinds of arts myself. I know that Plurk is a very popular social media in my country Taiwan, especially among social community of the artists who, like myself, produces Japanese anime/manga style arts (whether original art or fan art) or writers who wrote fan-novels. On the other hand, Twitter is the dominating platform for everyone, not only the artists or writers, but everyone. However I still don't find Twitter to be as easy to use for few reasons:
1. Twitter's 140 words limitation is simply NOT ENOUGH, especially when you write in English. On the other hand, Plurk does have limitations too but not as few as 140.
2. Twitter does not allow you to post your own "emoticons" to express your feeling along with the words you wrote. In contrast, you can upload your own image (50x50 pixel image in gif/jpg/png/etc formats) to your profile and you can use them the way you like on all the Plurk posts and replies and it really help convey your feelings effectively!
3. Plurk has a much friendly user-interface than Twitter. Twitter is crowded with words and too little picture. It is sometimes hard to follow when a webpage is crammed with too many words!
4. Both Twitter and Plurk allows "reblogging"; however, Plurk has more staying power as compared to Twitter. You can form a chat dialogue with other users and you can track them easily.
I can go on and on and even take screenshots of Plurk's user interface to introduce all the feature to show why it's better than Twitter! According the blog post I posted above, Plurk's biggest market is in Taiwan and Indonesia. I'd say Plurk is somewhat a mix of Twitter, Facebook timeline, and Tumblr. With all the features combined from different social media platforms, I really don't see why they cannot expand to other countries because it certainly has a lot of potential!
http://thenextweb.com/asia/2013/01/28/plurk-investment-deal/
I acknowledge the fact that whether one likes Plurk or Twitter is more of a personal taste and it depends heavily on the social community you hangout with. In my case, I love Japanese manga/anime style arts and I draw those kinds of arts myself. I know that Plurk is a very popular social media in my country Taiwan, especially among social community of the artists who, like myself, produces Japanese anime/manga style arts (whether original art or fan art) or writers who wrote fan-novels. On the other hand, Twitter is the dominating platform for everyone, not only the artists or writers, but everyone. However I still don't find Twitter to be as easy to use for few reasons:
1. Twitter's 140 words limitation is simply NOT ENOUGH, especially when you write in English. On the other hand, Plurk does have limitations too but not as few as 140.
2. Twitter does not allow you to post your own "emoticons" to express your feeling along with the words you wrote. In contrast, you can upload your own image (50x50 pixel image in gif/jpg/png/etc formats) to your profile and you can use them the way you like on all the Plurk posts and replies and it really help convey your feelings effectively!
3. Plurk has a much friendly user-interface than Twitter. Twitter is crowded with words and too little picture. It is sometimes hard to follow when a webpage is crammed with too many words!
4. Both Twitter and Plurk allows "reblogging"; however, Plurk has more staying power as compared to Twitter. You can form a chat dialogue with other users and you can track them easily.
I can go on and on and even take screenshots of Plurk's user interface to introduce all the feature to show why it's better than Twitter! According the blog post I posted above, Plurk's biggest market is in Taiwan and Indonesia. I'd say Plurk is somewhat a mix of Twitter, Facebook timeline, and Tumblr. With all the features combined from different social media platforms, I really don't see why they cannot expand to other countries because it certainly has a lot of potential!
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