Warby Parker...!

It was not until today's SM class that I was introduced to "Warby Parker".  According to this article (http://nyti.ms/XVofuF), they have been around for three years already, and it slowly builds its company profile through customers' word of mouth.

Personally, I find Warby Parker's business model to be fascinating! I am very much willing to try on the frames if I am in need of new glasses. I also like how they put heavy emphasis on maintaining positive relationship with its customers through social media and I like the "lifestyle" that they are associating customers with. To me, they have grasped the essential point of SM marketing and fully exploited the convenience of social media. It's hard to imagine how the business would look like if Facebook or Twitter or any social media were not present. The article seem to point out the bright future for Warby Parker and I do look forward to see partnership with brands like J. Crew and GAP.