We had a guest speaker for our BMGT481 class this afternoon He is a former student of Dr. Van Ness who graduated from UAlbany in 2004. It was really interesting to hear him talking about his job experiences in the past 8 years - especially when he somehow point out the differences of working in a big company such as General Electrics versus a much smaller company such as Northeastern Fine Jewelry.
Since he is currently a project manager (if I'm not wrong) at Northeastern Fine Jewelry, he is responsible for many things including marketing plans through social media. One student in the class asked how he was able to take advantage of the social media to promote their brand and his answer was very close to what Professor Commuri said during SM marketing class --- Don't expect to sell things on social media because it is a place for fostering and maintaining customer relationships rather than for actually selling products! He also mentioned CRM and how social media platforms can be used as a tool for building a strong CR. I don't know if they hire SM specialist for their company nor did he get into details about their social media marketing plans but he did grasp the essential trick to social media marketing.
On a personal side, what I took away from this class is how I will soon face the pressure of being in a real world. He mentioned that you are facing constant challenges once you are out there and sometimes you have to make decisions in a very short time without really knowing what will happen to you. I do hope their can be more guest lectures in any other business classes I take because I find it very inspiring to hear how former students of UAlbany managed their personal connections with others, how they make decisions, and what they have to do to overcome challenges in the real business world.
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